BOY

“BOY” is a design taking a more illustrative and rough approach with the ideas of childhood in mind.

Each design represents a different adjective with the boy’s hair being rough, handwritten lettering fitting within a loose hi-top fade. As a commission for a returning client, the idea was to create a unique and fun design that has an iconic silhouette and can be turned into an apparel line.

The Ask

A frequent client commissioned a set of designs that she wanted to brand “BOY”. The task was to make a base design with the head shaped by the letters of the word “BOY” then having a variety of different adjectives within the hair of each different design. Thus, there are five variants - adventurous, crazy, curious, handsome, and smart.

Part of the ask was to make these representative of black children so we worked together to make the hair loose hi top fades which fit the rough wording nicely and then single color versions are applied to different shirts. As this is meant to be a brand meant for children, the design is more illustrative and the main brand implements some whimsical organic shapes to frame the main “BOY” head. This clothing line should launch early 2023.