Branding Packages

As part of my duties at Rocket Mortgage, I am frequently tasked with creating branding for initiatives. These typically are for internal promotional objectives and provide a lot of variety as far as different design avenues.

The Rock Games

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The Rock Games 〰️

The Rock Games - Ask

The idea for the annual Rock Games is to make a design that is based around the Olympics. I worked to create different options for this promotion with a primary mark based around a torch image. The aim was also to capture themes of friendly competition and general fun. The promotion lasted for a month and winners received medals and t-shirts.

Branding Guide

The main idea with this final branding was to make a vintage design while also making a stealth homage to Memphis design styles.

The lines leading into the logo are meant to be indicative of a track and each line is symbolic of one of our banking specialties.

Following committee approval, this brand guide was used by other designers to create additional assets for the Rock Games promotion.

Applications

Microsoft teams background created with brand guide by Mollie Ropp

Plain Background with branded decoration

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Presentation Template Provided For Incentive - General use case, made with master slides

Get the Gravy

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Get the Gravy 〰️

Get The Gravy - Ask

“Get the Gravy” was a two week long promotion during the autumn season of 2021. Unlike our larger promotions, the ask came in rather quickly so something like a formal proposal was not a luxury afforded to me at the time. However, I was able to ideate several options seen below. The idea was a focus on fun and centered around the Thanksgiving season.

Applications

Additional themed incentive “Go for the Gourd”

Race to Give

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Race to Give 〰️

Race to Give - Ask

Another annual promotion at Rocket Mortgage, The Race to Give (seen in concepting as “Race to Donate”), centers around teams competing in order to donate a large sum of money to the charity of their choice. Concepts were based around other charity branding that I had researched and well as a lot of marathon and foot race logos I had come across. The final branding had changed to something with more red and the title was formally changed to “Race to Give”.