The PBNJ Way
“The PBNJ Way” is a family focused multi-platform brand with products, tips, and general parenting and family content in mind.
A client commission, “The PBNJ Way” was created with the client to make identifiable branding focused on family life with a simple and recognizable mark in mind. This mark also had to have consistent systems that can be associated with other icons and merchandise.
The Ask
The client wished to launch her family-centered brand with a recognizable logo that could have icons and other designs associated with it and still be recognizable via consistent design systems. The idea was to keep the brand bright and colorful with the imagery of a peanut butter and jelly sandwich as the imagery and using purple and a light brown to signify those ideas.
Branding Guide
As seen on the guide, the idea of a full sandwich was decided not to be used. Instead, it was determined to go with something more abstract.
The main systems for this brand, that is used in both the logo as well as other iconography, are the repeated lines inside and a thick outline. This helps maintain the identity even when not using the "sandwich idea”.
Social Icons
Social Banners
