Rocket Mortgage Logo Program
A large part of the Creative Designer role at Rocket Mortgage is brainstorming and creating logos for each individual banking team. This includes meeting with banking leaders to formulate their vision for their logo and then bringing it to life in a variety of ways. I have also created processes and functions for this program, both on the front and back end, to make the process easier for designers and clients (bankers).
Part of my continued improvement process included creating a “Logo Hub” using Microsoft Sharepoint, which is a solution I created to make the experience for clients more streamlined and easy to follow. This hub stores historical data such as in-use team names, logo guidelines, logo request forms, company-provided naming guidelines, introductions to our designers, and mini-portfolios so that clients may see prior works.
The Ask
The Logo Program often requires designers to make designs that fit within a general sports style for teams in Mortgage Banking, although this rule is on a case-by-case basis depending on the speciality of the banking team. I work directly with the team leaders to help realize their vision and unique tone for their teams, so that each team may have a visual culture to it. During my time, I have created over 250 logos, which are used internally and externally. A small selection of personal favorites in a variety of styles can be found below.
