Direction at The Key Dot Company
As Creative Director for The Key Dot Company (TKC), I was able to expand my opportunities and lead the organization’s outward visual identity by better leveraging an under-utilized brand guide, managing more effective email marketing, and developing a consistent social media schedule and design. In this role, I have also had the opportunity to leverage brand standards more appropriately in other aspects of the business with product applications such as “pack-in” stickers (seen below). Finally, I have had the chance to build upon my current experience directing photoshoots in order to elevate product release campaigns.
Email Marketing
As part of reevaluating how the company was leveraging its brand, my first goal was to update the approach to email design and targeting. As such, all emails were simplified, focused on specific products or discounts, and had a clear call-to-action. Keeping in mind that TKC is a small business, I ensured my team remained focused on selective and purposeful strategy - something that was lacking from previous campaigns.
More Fun Stuff
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More Fun Stuff 〰️
Sylph Potion Product Campaign
To promote @mochi.crafts’ Keyset “DSA Sylph Potion”, I worked with our photographer on a cohesive product photography campaign that fit the theme of the set, implemented a design style across emails, and a landing page (mockup seen below) to promote the product. Customers were brought to this page upon interacting with Mochi’s link and after the pre-order phase was over, the could visit the page to see updates on the set.
Some More
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Some More 〰️
Additional Brand Applications
Finally, I have included some examples of instances where I leveraged the TKC brand-identity guide to inform the design of customer-facing products and elevate our overall brand feel. Below you can find these examples in the form of designs for our influencer partner program and stickers that are applied to containers for keyboard switches respectively.
